“As registered dietitians with more than 20 years of combined experience in the natural products industry, we’ve had a front-row seat to its evolution.
One on hand, it has been incredible to see many better-for-you brands become mainstream, driven by an unprecedented consumer interest in a holistic health approach.
On the other, that demand has spawned a boom in product development, resulting in an overwhelming, competitive, and ‘health-washed’ landscape that’s difficult for both brands and consumers to navigate.”
That’s where we can help.
Jenn and Jessie,
cofounders, CRDIBLE
WHAT WE DO
We harness the expertise, influence, and credibility of Registered Dietitians to help emerging and scaling brands bring meaningful innovation to market that consumers need, trust, and love. We do this by offering a full suite of dietitian-driven services that brands can tap into, no matter where they’re at in the commercialization process.
HOW WE DO IT
We leverage decades of nutrition expertise, professional networks, and industry experience to help brands launch meaningful product development, activate our respected community of colleagues, and drive consumer loyalty.
WHY WE DO IT
We’ve witnessed how the distinctive impact of Registered Dietitians can help credible brands breakthrough a competitive landscape, build brand loyalty, and become the market leader. And by bettering the wellness product landscape, we aim to raise industry standards and empower more people to increase their healthspan.